12 Content Ideas To Use For Your Author Newsletter

Do you have a mailing list to engage with your ideal readers? Well, you definitely should!

Connecting with your ideal target audience — readers who want to hear from you, learn more about you & your work AND who are die-hard fans of you and your work — via your mailing list, gives you the opportunity to:

• Connect with your readers

• Give your readers an exclusive insight into who you are (beyond an author)

• Ultimately, sell more books

Consistently creating content that is entertaining, exciting, and relevant to your readers can be overwhelming. Listed below are 12 content ideas to help you out. We broke the content ideas into 3 categories: Promotion, Value and Community.

PROMOTION

• Recommend your book based on similar popular books

• Write a mini-story from the POV of your book’s main character(s).

• Do an exclusive subscriber-only book giveaway

• Create a collage of images that represent your book

VALUE

• Recommend your top 10 books and movies

• Share your upcoming anticipated book releases

• Share your author-related goals

• Share your writing process

COMMUNITY

• Share any life updates you have

• Create a list of 10 things people probably don’t know about you

• Promote other authors books (your pen-authors, authors that are subscribed to your list, and/or indie-authors you know)

• Ask your readers a question and feature their answers in the next newsletter

Which of these ideas will you use in your next newsletter? Have you used any of these content ideas already?

Let us know in the comments.